#hashtag
We had to. #sorrynotsorry Okay, that’s out of our system, now onto the good stuff. Everyone is familiar with hashtags and using them on their Instagram posts. But they go beyond throwbacks and calling out inside jokes, they’re also a great way to connect with new followers.
In the fitness industry, using hashtags is a phenomenal way to find brand influencers, ambassadors, and...
Remember the good ol’ days of Facebook? When you could post something on your business page and people would actually see it? Well, as you probably know, those days are long gone. When Facebook introduced its newsfeed algorithm, it severely limited the reach you could get with an organic Facebook post. Now, Instagram has an algorithm of its own.
Advertising on Facebook is more than just boosting a post. Just boosting posts is like getting a brand new iPhone but only using it to make phone calls. What we’ll focus on is taking your social media ads to the next level with these Facebook ad recommendations.
Facebook isn’t free-game anymore. To be successful on Facebook today, ads have to be a part of your strategy. And, if you aren’t...
Getting the most out of your advertising budget is more than just clicking boost on your Facebook posts. Optimizing the text (copy), images, and audiences is the key to success.
How many times have you heard someone complain about not being able to talk to a person when they call their cell phone company or how long they waited to hear back from a customer service email? We all know that consumers today are looking for open, fast, and personalized communication with the companies they do business with.
In a perfect world, we’d all be able to get ahold of any company...
“Do it for the ‘gram!” While some social media Story posts may not have started as the best idea, there are some that really catch on. It’s not always easy coming up with unique AND engaging content, especially when there’s multiple ways to share it.
We’ve put together a quick review of the differences between the social media platforms + a few ideas you can use for your next Story!
Let’s get...
Facebook page likes are often referred to as a “vanity metric.” Something that looks nice on paper but doesn’t actually affect the bottom line. We disagree.
Page likes can portray credibility, be useful when creating target audiences for Facebook ads, and help your organic posts get more reach.
With that said, page likes are weak indicators of buying intent. In other words, just because someone...
Instagram has finally leveled up their story game. What has been a fun and different way to show off your day to your followers has just become an awesome tool for reaching new people and growing your audience.
How? With the relatively new ability to add locations and hashtags to your Story posts, it's now much easier to get more Instagram Story views from people who don't already follow you.
...
Interested. Going. Buy tickets. You’re probably thinking, “Where else have I seen these options?” On your Facebook timeline.
These options show up when you’re scrolling through Facebook and an event pops up. Inevitably you click one of the options.
But then again, you might be thinking, how did that event even pop up on your timeline? And how do you get people to do that with your events?...
55 million. That’s how many people belong to a health or fitness club according to a recent study. This is roughly 7 times the number of people living in New York City (8.4 million residents at the last census).
So what’s the best way to for your health and fitness brand to reach all those potential customers? Well, according to the numbers, social media is a great place to start.
We looked at...
