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Simple Strat Blog

Simple Strat Blog

Marketing Video Production Tips: What to Do Before You Press Record

What’s the difference between a great video and an embarrassing one? Often, it’s the amount of time spent on preproduction. All those things we know we’re supposed to do before we make a video, but often put off to the side in the interest of time.

While a 30 second Facebook video doesn’t require the same amount of planning as a feature film, focusing on four key areas will have a huge impact...

Posted on May 30, 2017

A Beginner's Guide to Video Ad Networks and Online Video Advertising

Starting a new online video advertising strategy can be a daunting task, especially if you don’t live in the world of online media buying. Fifteen minutes into researching the topic will undoubtedly introduce you to a variety of new terms, all very similar but with subtle differences.

In this post, we’ll help you make some sense of the online media buying space and give you some tips for how...

Posted on May 25, 2017

iPhone Video tips: Video Composition 101

 Anyone can be a videographer nowadays with the cameras on their iPhones, but not everyone knows how to capture great footage. From headroom to leading lines, there are a few concepts that can help you turn your iPhone videos into masterpieces. We’ll give you an overview of these tricks of the trade plus a few standard iPhone video tips to help you out. 

One of the biggest tips we can give for...

Posted on May 23, 2017

The Science Behind Viral Video Content

“One cheese steak coming up! That’ll be $100.” A hundred-dollar sandwich is sure to get people talking. And that’s exactly what one Philly cheesesteak chef wanted.

Jonah Berger uses this example from the Barclay Prime restaurant in Philadelphia in his book,  Contagious: Why things catch on. Berger, a marketing professor at Wharton, compiled research and created a framework to help creatives...

Posted on May 18, 2017

8 Essential Types of Video for Business

How many videos have you watched today?

When you start to really think about the answer to that question, it may surprise you. Whether it’s in our social media feeds, on TV, at work, or on a display at the store, video has permeated much of our daily lives. So much so that we often don’t realize how much video content we actually watch.

People watch over 100 million hours of video per day on...

Posted on May 16, 2017

Our Hunt for the Best Video Editor for iPhone

CUT!”  

Okay so you’re probably not yelling “Cut” while recording video on your iPhone, but what else are you supposed to do to get rid of those 30 seconds of awkward babbling during the middle of your clip?

That’s what editing is for. And with this list of apps, you don't have to be an editing whiz to make a spectacular video. We’ve put together our list of apps deemed the best video editor...

Posted on May 11, 2017

The Best Video Recording App for Android? Here's Our Top Seven

These days, our Android phones can do just about anything with the right app. But when you’re trying to find the best video recording app for Android, the Google Play store can get overwhelming.

There are a ton of video apps to choose from. Some have ads, some cost money, some are free but require an upgrade to their pro version to access most of the features, and some are just flat-out...

Posted on May 09, 2017

5 Benefits of Video Marketing

96% of B2B organizations use video in some capacity in their marketing campaigns. 73% of which report having positive results to their ROI.

Video is no longer an option when it comes to your campaigns, but a necessity. This is the one time where you should cave to peer pressure and do what everyone else is doing. 

Don’t just take our word for it though. We’ll show you how video can increase...

Posted on May 04, 2017

Behind the Scenes on How to Record a Video on iPhone

 “Video content is a necessity, but it comes at a cost.” NOT TRUE. Some businesses can afford a $7,500 camera and equipment setup, but what if I told you that you could create nearly the same quality videos for about $600?

That’s right, create high-quality content for a fraction of the cost by using your iPhone. Yep. You can and we’ll show you how to record a video on iPhone that looks like...

Posted on May 02, 2017

Why You Should Include Video in Your Email

Video marketing is taking the industry by storm and it’s here to stay. You see it in your social feed -  we’re not the only ones who get stuck on those cooking videos - but why stop there?

Video is a great way for people to digest information. It drives engagement on social media but it can do more. Using video in your email can boost your click rates and is an excellent way to delight your...

Posted on March 13, 2017

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