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Simple Strat Blog

Simple Strat Blog

Marketing Collateral: The Ultimate Guide

When we’re talking about marketing, things can get kind of buzz-wordy. Marketing collateral. Landing pages. Audience personas. Ever feel like you need a guide to walk you through these things?

Introducing the Ultimate Guide to Marketing Collateral. In this article, we take the most common types of marketing collateral and define them - what they are and when to use them. We'll also show you...

Posted on February 14, 2017

Should I hire a marketing agency?

Hiring a marketing agency can seem like a dooming task that involves a lot of red tape and scary contracts. In reality, it’s just meeting with a few cool people (our judgement may be biased) over a cup of coffee and talking about your business’ successes and challenges.

Every business wants to be the best they can, but sometimes there’s just one piece missing. Over our cup of joe, we’ll...

Posted on January 13, 2017

Creative and Strategic: What's the Difference?

When you’re hiring a marketing agency, or even an internal marketing director, creative director, marketing coordinator, or intern, it’s likely that you’ll have two words in the job description.

Creative and strategic. 

Posted on December 20, 2016

Top Sales Tips From a National Sales Expert

When working on marketing strategy and planning, you inevitably find yourself talking about sales and sales tips. After all, that's what marketing leads to, right?

To provide additional value in this area, we decided to sit down with a national sales expert. Well, actually, we tweeted him a request, and then we skyped the interview. But you get the idea.

Posted on December 02, 2016

Marketing Strategy vs. Marketing Plan

What is a marketing strategy and how is it different than a marketing plan?

In our experience, marketing means something different to everyone. Same with marketing strategy. To one company, it might mean more blogging. To another, it means a specific campaign designed to deliver leads. To another, it’s a new logo and brand for their 25 year old company.

Posted on November 13, 2016

26 Free Resources to Sharpen Your Marketing Mind

Marketing is an ever-changing environment. It’s an industry that allows you to learn something new every day (whether you want to or not!). To some, this may seem like an uphill battle.  But to us, it’s a way to grow as marketers and strategists.

To help you sharpen your knowledge and level up your game, we’ve compiled a list of our favorite tools and resources. From podcasts and books to...

Posted on October 31, 2016

Paper samples, wimpy cards, and other tips from Eagle Printing

When the printer asks you what type of paper you’d like for your business cards, the typical reaction is something like this: “Oh, I don’t know. Something thick that feels nice when you touch it.”

While that doesn’t mean much to the average person, to a printer, this is an entry into the world of papers, weights, and finishes. And this is the kind of thing that lights our fire.

Posted on October 14, 2016

Marketing Strategy and Leadership Styles- A New Way to Streamline Your Day

The success of your marketing efforts is dependent on a variety of factors, including resources, skills, money, etc. However, one of the factors that is actually within your control is your productivity. From your leadership team to your individual contributors, getting all of your tasks done and keeping everyone on the same page can seem like an uphill battle. This short list of concepts and...

Posted on October 03, 2016

Make Yourself Insta-Worthy

IG. Insta. Do it for the 'Gram. No matter how you say it, Instagram is a one of the hottest social media channels.

This particular social media channel gives you a great opportunity to engage with followers, customers, and prospective clients. We love it because it's clean and engaging - no links cluttering up the interface, ads are very well done and appear to like native content, and the...

Posted on August 19, 2016

How to Create a Press Kit

Why You Need a Press Kit

A press kit, also known as a media kit, is a comprehensive and engaging webpage for any journalist looking to write about your company. Your press kit can to be used as a marketing tool for advertisers and/or clients. Think of your press kit as a type of resume for your business. A press kit makes it easy for reporters to quickly learn about your product and brand, and...

Posted on July 22, 2016

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