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Simple Strat Blog

Simple Strat Blog

How Your Brand Can Benefit from the Rise of Social Fitness

The days of fitness being considered a private matter are over. At least for an increasing number of people, especially millennials and younger generations.

From Sunday-night meal prep photos on Facebook to #gymlife selfies on Instagram, people are now talking about their fitness to their friends, and sometimes strangers. They’re sharing pounds lost and even calories tracked through apps like...

Posted on April 05, 2017

Why You Should Include Video in Your Email

Video marketing is taking the industry by storm and it’s here to stay. You see it in your social feed -  we’re not the only ones who get stuck on those cooking videos - but why stop there?

Video is a great way for people to digest information. It drives engagement on social media but it can do more. Using video in your email can boost your click rates and is an excellent way to delight your...

Posted on March 13, 2017

Accelerate your marketing -- How deadlines drive results

Did you know you should be using kinetic energy in your business? Wait, is this science class or a Simple Strat blog post? Both, well for today anyway.

Posted on February 27, 2017

Marketing Collateral: The Ultimate Guide

When we’re talking about marketing, things can get kind of buzz-wordy. Marketing collateral. Landing pages. Audience personas. Ever feel like you need a guide to walk you through these things?

Introducing the Ultimate Guide to Marketing Collateral. In this article, we take the most common types of marketing collateral and define them - what they are and when to use them. We'll also show you...

Posted on February 14, 2017

Should I hire a marketing agency?

Hiring a marketing agency can seem like a dooming task that involves a lot of red tape and scary contracts. In reality, it’s just meeting with a few cool people (our judgement may be biased) over a cup of coffee and talking about your business’ successes and challenges.

Every business wants to be the best they can, but sometimes there’s just one piece missing. Over our cup of joe, we’ll...

Posted on January 13, 2017

Creative and Strategic: What's the Difference?

When you’re hiring a marketing agency, or even an internal marketing director, creative director, marketing coordinator, or intern, it’s likely that you’ll have two words in the job description.

Creative and strategic. 

Posted on December 20, 2016

Top Sales Tips From a National Sales Expert

When working on marketing strategy and planning, you inevitably find yourself talking about sales and sales tips. After all, that's what marketing leads to, right?

To provide additional value in this area, we decided to sit down with a national sales expert. Well, actually, we tweeted him a request, and then we skyped the interview. But you get the idea.

Posted on December 02, 2016

Marketing Strategy vs. Marketing Plan

What is a marketing strategy and how is it different than a marketing plan?

In our experience, marketing means something different to everyone. Same with marketing strategy. To one company, it might mean more blogging. To another, it means a specific campaign designed to deliver leads. To another, it’s a new logo and brand for their 25 year old company.

Posted on November 13, 2016

26 Free Resources to Sharpen Your Marketing Mind

Marketing is an ever-changing environment. It’s an industry that allows you to learn something new every day (whether you want to or not!). To some, this may seem like an uphill battle.  But to us, it’s a way to grow as marketers and strategists.

To help you sharpen your knowledge and level up your game, we’ve compiled a list of our favorite tools and resources. From podcasts and books to...

Posted on October 31, 2016

Paper samples, wimpy cards, and other tips from Eagle Printing

When the printer asks you what type of paper you’d like for your business cards, the typical reaction is something like this: “Oh, I don’t know. Something thick that feels nice when you touch it.”

While that doesn’t mean much to the average person, to a printer, this is an entry into the world of papers, weights, and finishes. And this is the kind of thing that lights our fire.

Posted on October 14, 2016

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