Many news outlets have proclaimed 2018 as “the year of video”. We agree, but to be honest – the last few years have all been touted as the year of video.
One of our favorite perks of being a certified HubSpot Partner agency is that we get early access to their newest features and tools. Over the summer, we got to play with the new HubSpot Content Strategy tool and we’re in love.
The Content Strategy tool is a part of the marketing platform. But, while the tool itself is pretty cool, the best thing about it is what it represents. With the...
To grow your business, you need a marketing plan. This includes information about your audience, visuals, messages, products or services, goals, strategies, and tactics.
Any business traveler can tell you that planning is the key to a successful trip. You have to know where you want to go, how long it will take you, and what you plan on doing once you get there.
This is easy to realize when it comes to travel, but it’s often missed when it comes to strategically growing a business through marketing.
While it’s difficult to pinpoint why many business owners or...
Can you name the last time you tried something new without being told about it by a friend?
It’s probably been a while. Even in today’s world, referrals are a huge factor in the buying process. We seek out what our peers are saying and use that information in our buying process.
From encouraging your customers to review your products to including them in referral programs, there’s a variety...
Instagram themes are a great way to stand out from the rest of the feeds on Instagram. They give all your posts a cohesive look and feel, helping you to create a cohesive personal brand aesthetic. While a theme isn’t always noticeable in your followers’ feeds, once they click on your awesome photo, they’ll get to your profile and go, “Whoa.”
Of course you still want strong content to post, but...
Advertising on Facebook is more than just boosting a post. Just boosting posts is like getting a brand new iPhone but only using it to make phone calls. What we’ll focus on is taking your social media ads to the next level with these Facebook ad recommendations.
Facebook isn’t free-game anymore. To be successful on Facebook today, ads have to be a part of your strategy. And, if you aren’t...
That’s a tough question to answer.
Because everyone has a different definition of marketing – one that’s typically defined by an individual’s experience with products or services, such as a Target ad or a radio commercial for an upcoming concert.
“Just do it”
“I’m loving it”
“The quicker picker upper”
When you hear any of those taglines you can almost instantly picture the brand that they go with. That is market or brand awareness.
Most of us in marketing and sales are after one thing: more closed sales. Oh, and if we could get that additional revenue without adding to our crazy workload or tight marketing budget, that would be nice too right?
Well, leveraging the power of video is one way to make that happen. By creating video content that is strategically designed to move your leads through the sales funnel, you can...