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Simple Strat Blog

Simple Strat Blog

How to Use Video to Move Leads Through the Sales Funnel Stages

Most of us in marketing and sales are after one thing: more closed sales. Oh, and if we could get that additional revenue without adding to our crazy workload or tight marketing budget, that would be nice too right?

Well, leveraging the power of video is one way to make that happen. By creating video content that is strategically designed to move your leads through the sales funnel, you can...

Posted on June 27, 2017

Lead Scoring Best Practices for Better Qualified Leads

Creating a lead scoring model for your company can be a complex process. But, if it’s done correctly, it can have a major impact on the results of your sales and marketing efforts. It can also help your company better align your sales and marketing teams by ensuring that the leads marketing is delivering to sales are pre-qualified and ready to buy.

If you’re looking into launching lead scoring...

Posted on June 13, 2017

5 Reasons Why You Should Invest in Lead Nurturing Software 

“Hi, nice to meet you! Let’s get married.” 

That's as crazy as it sounds, but if you’re pushing the wrong message to your leads, this is exactly what they might hear. 

Lead nurturing is like dating. Come to think of it, so is most marketing and sales activity. The technical definition of lead nurturing is the process of developing relationships with buyers at every stage of the sales funnel, ...

Posted on June 08, 2017

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