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Simple Strat Blog

Simple Strat Blog

The Ultimate Guide to Referral Marketing: Ideas, Examples, and Advice

Can you name the last time you tried something new without being told about it by a friend? 

It’s probably been a while. Even in today’s world, referrals are a huge factor in the buying process. We seek out what our peers are saying and use that information in our buying process. 

From encouraging your customers to review your products to including them in referral programs, there’s a variety...

Posted on September 13, 2017

5 Super Simple Ways to Add Live Chat to Your Website for Free

People come to your website for many reasons. Maybe they want to buy from you, they might need help with a product or service they’ve already purchased, or perhaps they’re just browsing. But regardless of why they’re there, you have an opportunity to engage with them and give them a great experience with live chat.

Posted on August 01, 2017

Our 5 Step Guide to Customer Journey Mapping

Everyone uses GPS, Maps, Google Maps, or even Siri to get from one place to the next. Every time we go somewhere for the first time, we map out our route and plan our trip accordingly. 

With a detailed route, our journey goes smooth and we know exactly where we’re headed. So why not do the same thing for the journey your customers take to purchasing your product? 

Posted on July 13, 2017

Use Inbound Marketing to Boost Your Market Awareness

“Just do it”

“I’m loving it”

“Think different”

“The quicker picker upper”

When you hear any of those taglines you can almost instantly picture the brand that they go with. That is market or brand awareness.

Posted on June 29, 2017

How to Use Video to Move Leads Through the Sales Funnel Stages

Most of us in marketing and sales are after one thing: more closed sales. Oh, and if we could get that additional revenue without adding to our crazy workload or tight marketing budget, that would be nice too right?

Well, leveraging the power of video is one way to make that happen. By creating video content that is strategically designed to move your leads through the sales funnel, you can...

Posted on June 27, 2017

Lead Scoring Best Practices for Better Qualified Leads

Creating a lead scoring model for your company can be a complex process. But, if it’s done correctly, it can have a major impact on the results of your sales and marketing efforts. It can also help your company better align your sales and marketing teams by ensuring that the leads marketing is delivering to sales are pre-qualified and ready to buy.

If you’re looking into launching lead scoring...

Posted on June 13, 2017

5 Reasons Why You Should Invest in Lead Nurturing Software 

“Hi, nice to meet you! Let’s get married.” 

That's as crazy as it sounds, but if you’re pushing the wrong message to your leads, this is exactly what they might hear. 

Lead nurturing is like dating. Come to think of it, so is most marketing and sales activity. The technical definition of lead nurturing is the process of developing relationships with buyers at every stage of the sales funnel, ...

Posted on June 08, 2017

What Is a UTM Code and How Can They Help Your Marketing?

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

Posted on June 06, 2017

26 Free Resources to Sharpen Your Marketing Mind

Marketing is an ever-changing environment. It’s an industry that allows you to learn something new every day (whether you want to or not!). To some, this may seem like an uphill battle.  But to us, it’s a way to grow as marketers and strategists.

To help you sharpen your knowledge and level up your game, we’ve compiled a list of our favorite tools and resources. From podcasts and books to...

Posted on October 31, 2016

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