Simple Strat Blog

Simple Strat Blog

How To Make Health & Wellness Ads Pass Facebook Ad Guidelines

Advertising on Facebook is more than just boosting a post. Just boosting posts is like getting a brand new iPhone but only using it to make phone calls. What we’ll focus on is taking your social media ads to the next level with these Facebook ad recommendations. 

Facebook isn’t free-game anymore. To be successful on Facebook today, ads have to be a part of your strategy. And, if you aren’t...

Posted on August 03, 2017

25+ Facebook, Instagram, and Snapchat Story Ideas for Your Business

 “Do it for the ‘gram!” While some social media Story posts may not have started as the best idea, there are some that really catch on. It’s not always easy coming up with unique AND engaging content, especially when there’s multiple ways to share it.

We’ve put together a quick review of the differences between the social media platforms + a few ideas you can use for your next Story!

Let’s get...

Posted on July 20, 2017

Our 5 Step Guide to Customer Journey Mapping

Everyone uses GPS, Maps, Google Maps, or even Siri to get from one place to the next. Every time we go somewhere for the first time, we map out our route and plan our trip accordingly. 

With a detailed route, our journey goes smooth and we know exactly where we’re headed. So why not do the same thing for the journey your customers take to purchasing your product? 

Posted on July 13, 2017

Use Inbound Marketing to Boost Your Market Awareness

“Just do it”

“I’m loving it”

“Think different”

“The quicker picker upper”

When you hear any of those taglines you can almost instantly picture the brand that they go with. That is market or brand awareness.

Posted on June 29, 2017

How to Use Video to Move Leads Through the Sales Funnel Stages

Most of us in marketing and sales are after one thing: more closed sales. Oh, and if we could get that additional revenue without adding to our crazy workload or tight marketing budget, that would be nice too right?

Well, leveraging the power of video marketing is one way to make that happen. By creating video content that is strategically designed to move your leads through the sales funnel,...

Posted on June 27, 2017

8 Essential Types of Video for Business

How many videos have you watched today?

When you start to really think about the answer to that question, it may surprise you. Whether it’s in our social media feeds, on TV, at work, or on a display at the store, video has permeated much of our daily lives. So much so that we often don’t realize how much video content we actually watch.

People watch over 100 million hours of video per day on...

Posted on May 16, 2017

Why You Should Include Video in Your Email

Video marketing is taking the industry by storm and it’s here to stay. You see it in your social feed -  we’re not the only ones who get stuck on those cooking videos - but why stop there?

Video is a great way for people to digest information. It drives engagement on social media but it can do more. Using video in your email can boost your click rates and is an excellent way to delight your...

Posted on March 13, 2017

Marketing Collateral: The Ultimate Guide

When we’re talking about marketing, things can get kind of buzz-wordy. Marketing collateral. Landing pages. Audience personas. Ever feel like you need a guide to walk you through these things?

Introducing the Ultimate Guide to Marketing Collateral. In this article, we take the most common types of marketing collateral and define them - what they are and when to use them. We'll also show you...

Posted on February 14, 2017

Creative and Strategic: What's the Difference?

When you’re hiring a marketing agency, or even an internal marketing director, creative director, marketing coordinator, or intern, it’s likely that you’ll have two words in the job description.

Creative and strategic. 

Posted on December 20, 2016

26 Free Resources to Sharpen Your Marketing Mind

Marketing is an ever-changing environment. It’s an industry that allows you to learn something new every day (whether you want to or not!). To some, this may seem like an uphill battle.  But to us, it’s a way to grow as marketers and strategists.

To help you sharpen your knowledge and level up your game, we’ve compiled a list of our favorite tools and resources. From podcasts and books to...

Posted on October 31, 2016

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