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Simple Strat Blog

Simple Strat Blog

8 Essential Types of Video for Business

How many videos have you watched today?

When you start to really think about the answer to that question, it may surprise you. Whether it’s in our social media feeds, on TV, at work, or on a display at the store, video has permeated much of our daily lives. So much so that we often don’t realize how much video content we actually watch.

People watch over 100 million hours of video per day on...

Posted on May 16, 2017

Why You Should Include Video in Your Email

Video marketing is taking the industry by storm and it’s here to stay. You see it in your social feed -  we’re not the only ones who get stuck on those cooking videos - but why stop there?

Video is a great way for people to digest information. It drives engagement on social media but it can do more. Using video in your email can boost your click rates and is an excellent way to delight your...

Posted on March 13, 2017

Marketing Collateral: The Ultimate Guide

When we’re talking about marketing, things can get kind of buzz-wordy. Marketing collateral. Landing pages. Audience personas. Ever feel like you need a guide to walk you through these things?

Introducing the Ultimate Guide to Marketing Collateral. In this article, we take the most common types of marketing collateral and define them - what they are and when to use them. We'll also show you...

Posted on February 14, 2017

Creative and Strategic: What's the Difference?

When you’re hiring a marketing agency, or even an internal marketing director, creative director, marketing coordinator, or intern, it’s likely that you’ll have two words in the job description.

Creative and strategic. 

Posted on December 20, 2016

26 Free Resources to Sharpen Your Marketing Mind

Marketing is an ever-changing environment. It’s an industry that allows you to learn something new every day (whether you want to or not!). To some, this may seem like an uphill battle.  But to us, it’s a way to grow as marketers and strategists.

To help you sharpen your knowledge and level up your game, we’ve compiled a list of our favorite tools and resources. From podcasts and books to...

Posted on October 31, 2016

Ideas for Content Marketing

Content marketing is all the rage these days. Everyone seems to be talking about it. Everyone wants to “build it into their marketing plan.”

But I’m finding more and more people that know about it, but they don’t know what to do with it. Or even what “it” is.

So, for the record, I consulted one of my favorite resources for marketing – Website Magazine. Aside from fantastic advice on everything...

Posted on December 16, 2015

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