“If you write a blog post a week, you’ll have 52 more webpages by the end of the year that Google could show in search results.”
That’s one of the first things I heard about content marketing, and it’s a great representation of the prevailing ideas about how to succeed in the early days. In short: create a bunch of content and you’ll reap the rewards. The more content you create, the better.
In the not-so-distant past, simply having a blog was enough to make you stand out from the crowd…and the competition. Regularly putting out content was like wearing a neon orange vest. People took notice.
Content marketing is an effective channel for most B2B companies - but getting started or knowing where to focus your efforts can be a challenge. It's about nailing down the role you want content to play in your marketing strategy and how you'll execute that strategy and stand out in a sea of digital clutter.
Why are you here? Most likely, it’s because the title intrigued you, and promised to meet your need — without explaining exactly how.
So, what makes one blog post title more effective than another? And what are the keys to crafting winning blog post titles that inspire readers to invest their time in the content you’ve created?
Simply put, “outstanding blog titles promise the reader value in a...
Marketers today know that content is king. We invest a lot in it, actually — because we know the value it can bring to our overall marketing strategy and the purpose it serves to move prospects through the purchasing journey.
But, have you ever stopped to think about the different kinds of content we produce and how each type affects results? What’s Seth Godin trying to do with his blog that’s...
Are your customers using your product to its fullest potential? Chances are they’re not — and that’s dangerous for your bottom line.
One major reason customers stop using a product is because they’re not experiencing its full value. If they don’t understand your full feature set or aren’t sure how to use the tools in innovative ways, they aren’t as likely to stick around.
TBD. Rescheduled. Postponed. Canceled. Eliminated. Demolished?!?!
Whatever you want to call it, our plans to connect have been changed. With health directives calling for increased distancing and governmental recommendations changing every day, marketers are turning to online events.
It’s no surprise. They’re a legitimate way to deliver value and unite with your customers.
But, tell us, just how...
Whether you like it or not, the COVID-19 fallout will be with us for a while. So much so that even when the curve begins to drop, we will still be seeing the effects of the virus in our company’s day-to-day operations.
All this to say, you can’t just ignore what is happening here and now. Why?
In the world of marketing it can be a challenge to know if something is a fad...or here to stay.
Within 5 seconds, your value proposition should tell potential customers what you do and the value you can offer them. But that can be hard to do. In fact, many value propositions miss the mark.
