As marketers, our lives get easier when we know more about our ideal customers. The more we know about them, the easier it is to communicate with them, offer value to them, and sell our products and services to them.Buyer personas are an awesome tool for ensuring that we have all the information we need, and organizing that information in a way that's easy to understand. Essentially, buyer...
Case studies are a great way to gain trust from potential clients by providing a real-life example that demonstrate your company’s capabilities.
It’s easy to say you're the best when it comes to providing X, or that you are a thought leader in industry Y.
But potential customers want proof.
People watch over a billion hours of video a day on YouTube. That's over 100,000 years' worth of video watched every single day.
Scroll through Instagram and you'll find yourself in a sea of photos and videos featuring beautiful travel photos, coffee shops, fashion and handbags, cycling and outdoor adventures, and more. It's easy to get sucked into the visual experience of this powerful platform.
One of our favorite perks of being a certified HubSpot Partner agency is that we get early access to their newest features and tools. Over the summer, we got to play with the new HubSpot Content Strategy tool and we’re in love.
The Content Strategy tool is a part of the marketing platform. But, while the tool itself is pretty cool, the best thing about it is what it represents. With the...
Can you name the last time you tried something new without being told about it by a friend?
It’s probably been a while. Even in today’s world, referrals are a huge factor in the buying process. We seek out what our peers are saying and use that information in our buying process.
From encouraging your customers to review your products to including them in referral programs, there’s a variety...
“I wish I knew that when I started!”
Who hasn’t said those words at least once before? Today, we’re taking that statement to Instagram. Whether you’re just starting your account or looking for new ways to improve, we’ve got you covered!
We dug through our own experiences with Instagram and came up with what we wish we would’ve known when we started our own accounts. Tag along for a few...
Instagram themes are a great way to stand out from the rest of the feeds on Instagram. They give all your posts a cohesive look and feel, helping you to create a cohesive personal brand aesthetic. While a theme isn’t always noticeable in your followers’ feeds, once they click on your awesome photo, they’ll get to your profile and go, “Whoa.”
Of course you still want strong content to post, but...
We had to. #sorrynotsorry Okay, that’s out of our system, now onto the good stuff. Everyone is familiar with hashtags and using them on their Instagram posts. But they go beyond throwbacks and calling out inside jokes, they’re also a great way to connect with new followers.
In the fitness industry, using hashtags is a phenomenal way to find brand influencers, ambassadors, and...
Remember the good ol’ days of Facebook? When you could post something on your business page and people would actually see it? Well, as you probably know, those days are long gone. When Facebook introduced its newsfeed algorithm, it severely limited the reach you could get with an organic Facebook post. Now, Instagram has an algorithm of its own.