If you’re reading this article, you’re probably no stranger to the sales funnel.
The sales funnel is a pretty easy concept — lots of people come in as leads at the top, they go through a series of steps, and a few people drop out the bottom as customers. Easy, right?
Where it gets a little murky is how you classify people as they move through the funnel. This is where we start to hear terms like...
Tagged HubSpot, Marketing Strategy, Inbound Marketing
HubSpot is a powerful vehicle for driving business growth: it can make your team faster and more profitable, and can smoothly replace that carelessly cobbled collection of platforms you used to call a tech stack.
But with so many tools packed in, HubSpot can be overwhelming. Whether you're new to HubSpot or you just need a refresher, we created a guided tour through the platform, so you know what...
What does your content have to say? Does it answer your audience’s most burning questions? Does it bring them value after they read, watch, or listen to it?
Delivering value via content is especially important at the beginning of the customer journey — when prospects are just getting to know you and learning how you can solve their problems.
Embarking on the journey to develop a content marketing strategy can be daunting. A well-built content funnel is a powerful tool for establishing thought leadership and generating leads, but a quick glance at many content marketing how-tos can be an overwhelming experience.There are seemingly thousands of (sometimes conflicting) best practices, frameworks, infographics, theories, and case...
You’ve heard the old adage: quality over quantity. You might have a torrent of leads coming in, but the excitement fades quickly when few are actually turning into paying customers.
Tired of manual data entry and cleanup in your CRM? Don’t have time to follow up with all your leads? Want to get more positive reviews online? Workflows can help with these and much, much more.
Your business is growing, and you're exploring the vast ocean of opportunities that HubSpot offers to help you engage with your customers effectively. But if you’re like many users, you may find yourself confused about the different email types nested in different sections of HubSpot.
Marketers often face limited time and resources to run effective content marketing programs. With so much to do and so little time, it can be overwhelming to regularly deliver fresh content and execute marketing strategies.
With the release of ChatGPT late in 2022, it almost seemed like the struggle was over.
If you’ve only dabbled in ChatGPT, or you’re getting most of your information from Twitter or clickbait YouTube videos, you might be thinking you’re about to release a torrent of new blogs that will drive up your search ranking in record time.
Big mistake.
Podcasts can help your business connect with your target audience in a unique and engaging way. By providing valuable and informative content, you can build a loyal listenership, raise brand awareness, generate leads, and drive business growth.
