For B2B marketing, the sales cycle has changed significantly over the last decade. While no longer reserved to using only trade shows, cold calling, and industry vertical publications, today’s B2B prospects are heavily influenced by personal recommendations from fellow professionals, online reviews, social content, podcasts, blogs, and more.

This includes a powerful sales and marketing tool...

At Simple Strat, we’re a certified Hubspot agency partner – which means we believe wholeheartedly in the Inbound Marketing methodology to generate leads through content. We’re one of the few certified agencies in the Midwest, which means we need to stay up on the latest trends and changes in the industry in order to generate results for our clients.

One of our favorite perks of being a certified HubSpot Partner agency is that we get early access to their newest features and tools. Over the summer, we got to play with the new HubSpot Content Strategy tool and we’re in love. 

The Content Strategy tool is a part of the marketing platform. But, while the tool itself is pretty cool, the best thing about it is what it represents. With the...

If you’re managing the marketing efforts for your company, it’s important to have your hands on an essential set of tools – and logins!

In many small to medium-sized companies, marketing gets thrown in with operations, IT, sales, or customer service. It’s not uncommon for it to be spread out among different people in many different areas. 

While it’s often done out of necessity, this can lead...

To grow your business, you need a marketing plan. This includes information about your audience, visuals, messages, products or services, goals, strategies, and tactics. 

Any business traveler can tell you that planning is the key to a successful trip. You have to know where you want to go, how long it will take you, and what you plan on doing once you get there.

This is easy to realize when it comes to travel, but it’s often missed when it comes to strategically growing a business through marketing.

While it’s difficult to pinpoint why many business owners or...

Inspiration is no stranger in the fitness industry and it’s no stranger to website design either. We searched and searched and narrowed down a list of 17 kickass fitness websites and themes that are gold medal worthy!   

Can you name the last time you tried something new without being told about it by a friend? 

It’s probably been a while. Even in today’s world, referrals are a huge factor in the buying process. We seek out what our peers are saying and use that information in our buying process. 

From encouraging your customers to review your products to including them in referral programs, there’s a variety...

“I wish I knew that when I started!” 

Who hasn’t said those words at least once before? Today, we’re taking that statement to Instagram.  Whether you’re just starting your account or looking for new ways to improve, we’ve got you covered!   

We dug through our own experiences with Instagram and came up with what we wish we would’ve known when we started our own accounts. Tag along for a few...

Instagram themes are a great way to stand out from the rest of the feeds on Instagram. They give all your posts a cohesive look and feel, helping you to create a cohesive personal brand aesthetic. While a theme isn’t always noticeable in your followers’ feeds, once they click on your awesome photo, they’ll get to your profile and go, “Whoa.”

Of course you still want strong content to post, but...