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Simple Strat Blog

Simple Strat Blog

Tyler Sprunk

Tyler Sprunk leads our marketing and strategic partnership efforts at Simple Strat. He uses his experience in running his own agency and his passion for helping business owners fulfill their dreams to help us and our clients grow.
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Recent Posts

5 Super Simple Ways to Add Live Chat to Your Website for Free

People come to your website for many reasons. Maybe they want to buy from you, they might need help with a product or service they’ve already purchased, or perhaps they’re just browsing. But regardless of why they’re there, you have an opportunity to engage with them and give them a great experience with live chat.

Posted on August 01, 2017

A Beginner's Guide to Making a Facebook Chatbot with No Coding or Cash

How many times have you heard someone complain about not being able to talk to a person when they call their cell phone company or how long they waited to hear back from a customer service email? We all know that consumers today are looking for open, fast, and personalized communication with the companies they do business with.

In a perfect world, we’d all be able to get ahold of any company...

Posted on July 25, 2017

Tagged Social Media

A Trick to Get More Facebook Page Likes without Spending More Money

Facebook page likes are often referred to as a “vanity metric.” Something that looks nice on paper but doesn’t actually affect the bottom line. We disagree.

Page likes can portray credibility, be useful when creating target audiences for Facebook ads, and help your organic posts get more reach. 

With that said, page likes are weak indicators of buying intent. In other words, just because...

Posted on July 18, 2017

Tagged Social Media

A Step-by-Step Guide to Getting More Instagram Story Views

Instagram has finally leveled up their story game. What has been a fun and different way to show off your day to your followers has just become an awesome tool for reaching new people and growing your audience.

How? With the relatively new ability to add locations and hashtags to your Story posts, it's now much easier to get more Instagram Story views from people who don't already follow you.

...

Posted on July 11, 2017

How to Use Video to Move Leads Through the Sales Funnel Stages

Most of us in marketing and sales are after one thing: more closed sales. Oh, and if we could get that additional revenue without adding to our crazy workload or tight marketing budget, that would be nice too right?

Well, leveraging the power of video is one way to make that happen. By creating video content that is strategically designed to move your leads through the sales funnel, you can...

Posted on June 27, 2017

Lead Scoring Best Practices for Better Qualified Leads

Creating a lead scoring model for your company can be a complex process. But, if it’s done correctly, it can have a major impact on the results of your sales and marketing efforts. It can also help your company better align your sales and marketing teams by ensuring that the leads marketing is delivering to sales are pre-qualified and ready to buy.

If you’re looking into launching lead scoring...

Posted on June 13, 2017

What Is a UTM Code and How Can They Help Your Marketing?

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

Posted on June 06, 2017

Marketing Video Production Tips: What to Do Before You Press Record

What’s the difference between a great video and an embarrassing one? Often, it’s the amount of time spent on preproduction. All those things we know we’re supposed to do before we make a video, but often put off to the side in the interest of time.

While a 30 second Facebook video doesn’t require the same amount of planning as a feature film, focusing on four key areas will have a huge impact...

Posted on May 30, 2017

A Beginner's Guide to Video Ad Networks and Online Video Advertising

Starting a new online video advertising strategy can be a daunting task, especially if you don’t live in the world of online media buying. Fifteen minutes into researching the topic will undoubtedly introduce you to a variety of new terms, all very similar but with subtle differences.

In this post, we’ll help you make some sense of the online media buying space and give you some tips for how...

Posted on May 25, 2017

8 Essential Types of Video for Business

How many videos have you watched today?

When you start to really think about the answer to that question, it may surprise you. Whether it’s in our social media feeds, on TV, at work, or on a display at the store, video has permeated much of our daily lives. So much so that we often don’t realize how much video content we actually watch.

People watch over 100 million hours of video per day on...

Posted on May 16, 2017

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