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Simple Strat Blog

Simple Strat Blog

Emma Urbanek

Emma Urbanek is our go-to gal for all of our copywriting needs. With her HubSpot Inbound Certification she knows how to write content to attract your customers. She'll give a voice to your blog posts, emails, and social media content.
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Recent Posts

Our 5 Step Guide to Customer Journey Mapping

Everyone uses GPS, Maps, Google Maps, or even Siri to get from one place to the next. Every time we go somewhere for the first time, we map out our route and plan our trip accordingly. 

With a detailed route, our journey goes smooth and we know exactly where we’re headed. So why not do the same thing for the journey your customers take to purchasing your product? 

Posted on July 13, 2017

What video analytics should you be paying attention to?

Now that we live in the wonderful world of video, businesses and C-Level executives are wanting to see if it’s paying off. ROI (return on investment) is always a key determining factor when it comes to budgets and allocations. But with video, determining ROI can be tricky.

We’re going to focus on four stats that you can track to help you determine if your video marketing efforts are worth...

Posted on July 06, 2017

Use Inbound Marketing to Boost Your Market Awareness

“Just do it”

“I’m loving it”

“Think different”

“The quicker picker upper”

When you hear any of those taglines you can almost instantly picture the brand that they go with. That is market or brand awareness.

Posted on June 29, 2017

What Video Marketing Software Should Your Marketing Team Be Using?

Companies using video see 41% more web traffic from search than non-video users. This alone proves that businesses that use online video see results.

Getting these results is easy, if you have the right software. Knowing which platform to use can be a challenge in itself, so we did the research for you.

We’ll go over what good video marketing software should include and review a few of the...

Posted on June 20, 2017

Finding the Right Fit: Marketing Automation Tools

We’ve all set an auto-reply on our email when we go on vacation, and truly, who could survive without it? You don’t have to worry about people wondering why you didn’t reply or people sending you repetitive emails, but mostly it cuts back on confusion. And best of all, you can enjoy your vacation stress-free.

Now if only you could do that with other aspects of your business, too. Well, you can...

Posted on June 15, 2017

5 Reasons Why You Should Invest in Lead Nurturing Software 

“Hi, nice to meet you! Let’s get married.” 

That's as crazy as it sounds, but if you’re pushing the wrong message to your leads, this is exactly what they might hear. 

Lead nurturing is like dating. Come to think of it, so is most marketing and sales activity. The technical definition of lead nurturing is the process of developing relationships with buyers at every stage of the sales funnel, ...

Posted on June 08, 2017

Our Favorite Equipment for Cheap Video Production

 “Cheap” catches the eye every time, and this time we’re really going to wow you. Would you believe us if we told you can outfit a video studio for about $200?

When you think of video equipment, you might imagine the rolling cameras and sweet setups you see in Hollywood. But you don’t need all that to produce great videos, you can do it with cheap video production equipment. Heck, this is the...

Posted on June 01, 2017

iPhone Video tips: Video Composition 101

 Anyone can be a videographer nowadays with the cameras on their iPhones, but not everyone knows how to capture great footage. From headroom to leading lines, there are a few concepts that can help you turn your iPhone videos into masterpieces. We’ll give you an overview of these tricks of the trade plus a few standard iPhone video tips to help you out. 

One of the biggest tips we can give for...

Posted on May 23, 2017

The Science Behind Viral Video Content

“One cheese steak coming up! That’ll be $100.” A hundred-dollar sandwich is sure to get people talking. And that’s exactly what one Philly cheesesteak chef wanted.

Jonah Berger uses this example from the Barclay Prime restaurant in Philadelphia in his book,  Contagious: Why things catch on. Berger, a marketing professor at Wharton, compiled research and created a framework to help creatives...

Posted on May 18, 2017

Our Hunt for the Best Video Editor for iPhone

CUT!”  

Okay so you’re probably not yelling “Cut” while recording video on your iPhone, but what else are you supposed to do to get rid of those 30 seconds of awkward babbling during the middle of your clip?

That’s what editing is for. And with this list of apps, you don't have to be an editing whiz to make a spectacular video. We’ve put together our list of apps deemed the best video editor...

Posted on May 11, 2017

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