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Simple Strat Blog

Simple Strat Blog

Emma Urbanek

Emma Urbanek is our go-to gal for all of our copywriting needs. With her HubSpot Inbound Certification she knows how to write content to attract your customers. She'll give a voice to your blog posts, emails, and social media content.
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Recent Posts

10 Essential Things You Need to Manage Your Marketing

If you’re managing the marketing efforts for your company, it’s important to have your hands on an essential set of tools – and logins!

In many small to medium-sized companies, marketing gets thrown in with operations, IT, sales, or customer service. It’s not uncommon for it to be spread out among different people in many different areas. 

While it’s often done out of necessity, this can lead...

Posted on October 03, 2017

15+ Gold Medal Worthy Fitness Websites Examples

Inspiration is no stranger in the fitness industry and it’s no stranger to website design either. We searched and searched and narrowed down a list of 17 kickass fitness websites and themes that are gold medal worthy!   

Posted on September 20, 2017

The Ultimate Guide to Referral Marketing: Ideas, Examples, and Advice

Can you name the last time you tried something new without being told about it by a friend? 

It’s probably been a while. Even in today’s world, referrals are a huge factor in the buying process. We seek out what our peers are saying and use that information in our buying process. 

From encouraging your customers to review your products to including them in referral programs, there’s a variety...

Posted on September 13, 2017

11 Things I Wish I Knew When I Started Instagram

“I wish I knew that when I started!” 

Who hasn’t said those words at least once before? Today, we’re taking that statement to Instagram.  Whether you’re just starting your account or looking for new ways to improve, we’ve got you covered!   

We dug through our own experiences with Instagram and came up with what we wish we would’ve known when we started our own accounts. Tag along for a few...

Posted on September 11, 2017

8 Instagram Theme Ideas to Make You Insta Awesome

Instagram themes are a great way to stand out from the rest of the feeds on Instagram. They give all your posts a cohesive look and feel, helping you to create a cohesive personal brand aesthetic. While a theme isn’t always noticeable in your followers’ feeds, once they click on your awesome photo, they’ll get to your profile and go, “Whoa.”

Of course you still want strong content to post, but...

Posted on August 24, 2017

All The Instagram Fitness Hashtags You Need to Know

#hashtag

We had to. #sorrynotsorry Okay, that’s out of our system, now onto the good stuff. Everyone is familiar with hashtags and using them on their Instagram posts. But they go beyond throwbacks and calling out inside jokes, they’re also a great way to connect with new followers. 

In the fitness industry, using hashtags is a phenomenal way to find brand influencers, ambassadors, and...

Posted on August 21, 2017

7 Ways to Use the Instagram Algorithm in Your Favor

Remember the good ol’ days of Facebook? When you could post something on your business page and people would actually see it? Well, as you probably know, those days are long gone. When Facebook introduced its newsfeed algorithm, it severely limited the reach you could get with an organic Facebook post. Now, Instagram has an algorithm of its own.

Posted on August 10, 2017

How To Make Health & Wellness Ads Pass Facebook Ad Guidelines

Advertising on Facebook is more than just boosting a post. Just boosting posts is like getting a brand new iPhone but only using it to make phone calls. What we’ll focus on is taking your social media ads to the next level with these Facebook ad recommendations. 

Facebook isn’t free-game anymore. To be successful on Facebook today, ads have to be a part of your strategy. And, if you aren’t...

Posted on August 03, 2017

8 Health & Fitness Facebook Ad Examples That Actually Worked

Getting the most out of your advertising budget is more than just clicking boost on your Facebook posts. Optimizing the text (copy), images, and audiences is the key to success. 

Posted on July 28, 2017

25+ Facebook, Instagram, and Snapchat Story Ideas for Your Business

 “Do it for the ‘gram!” While some social media Story posts may not have started as the best idea, there are some that really catch on. It’s not always easy coming up with unique AND engaging content, especially when there’s multiple ways to share it.

We’ve put together a quick review of the differences between the social media platforms + a few ideas you can use for your next Story!

Let’s get...

Posted on July 20, 2017

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