Simple Strat Blog

Simple Strat Blog

Ali Schwanke

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Recent Posts

Why 20,000 Marketers Flew to Boston #Inbound17 Recap

At Simple Strat, we’re a certified Hubspot agency partner – which means we believe wholeheartedly in the Inbound Marketing methodology to generate leads through content. We’re one of the few certified agencies in the Midwest, which means we need to stay up on the latest trends and changes in the industry in order to generate results for our clients.

Posted on October 06, 2017

How to Write a Marketing Plan - Template Included

Any business traveler can tell you that planning is the key to a successful trip. You have to know where you want to go, how long it will take you, and what you plan on doing once you get there.

This is easy to realize when it comes to travel, but it’s often missed when it comes to strategically growing a business through marketing.

While it’s difficult to pinpoint why many business owners or...

Posted on October 03, 2017

What is marketing?

That’s a tough question to answer. 


Because everyone has a different definition of marketing – one that’s typically defined by an individual’s experience with products or services, such as a Target ad or a radio commercial for an upcoming concert.

Posted on July 05, 2017

Marketing Strategy vs. Marketing Plan

At a basic level, the difference between marketing strategy and marketing plan comes down to purpose and application.

Marketing strategy is driven by your business strategy -- where you want to go, what market you'll serve, how you'll go to market with your products, etc. A marketing plan is goal-driven activities and tactics to help you achieve that vision.

But let's break it down a bit...

Posted on November 13, 2016

Tips for Better Customer Engagement

At Simple Strat stellar customer engagement is important to us. We also know your customers are a top priority of your marketing strategy. So we're always on the lookout for good content that helps all of us improve our approach.

We had the privilege of sitting in on a webinar hosted by IBM called Understanding the Customer Journey.  IBM Evangelist, Ellen Valentine, discussed barriers to a...

Posted on May 09, 2016

The Inside Scoop on Using Instant Replies on Your Facebook Page

Facebook Messenger Instant Replies is one of the many new tools, apps and software introduced into the marketplace lately. In working with our clients, we know that many small businesses utilize Facebook to market their business. Which is why we’re excited to share with you this new(ish) feature.

Posted on April 08, 2016

Tagged Social Media

Pinterest for B2B Marketing

Should I use Pinterest for B2B marketing?

This was the question at hand for the February IABC luncheon.

However, we think it's the wrong question. It's almost like asking....should I use the treadmill or the stair stepper at the gym?

Both will burn calories. Both can contribute to a weight loss goal. But without knowing what you want to achieve, the answer is not as straightforward.

Posted on February 19, 2016

Tagged Social Media

Marketing a Fundraiser? Start with these 4 tips.

Fundraisers can be a lot of fun. But a lot of work. Here’s a few tips for marketing your fundraiser or philanthropic event:

Posted on January 06, 2016

How to Attract Customers to Your Business

No matter how great your idea is, you need customers in order to survive. In fact, many statistics show that failure of market/product fit is one of the leading reasons why startups fail. Near the top of that list you’ll also find inability to sell, along with cash flow issues — both of which can be redeemed if you have the right customers paying you for your product or service.

Posted on December 26, 2015

Ideas for Content Marketing

Content marketing is all the rage these days. Everyone seems to be talking about it. Everyone wants to “build it into their marketing plan.”

But I’m finding more and more people that know about it, but they don’t know what to do with it. Or even what “it” is.

So, for the record, I consulted one of my favorite resources for marketing – Website Magazine. Aside from fantastic advice on everything...

Posted on December 16, 2015

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