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Simple Strat Blog

Simple Strat Blog

Ali Schwanke

Recent Posts

Instagram Feed Ideas and Examples for B2B Marketing

Scroll through Instagram and you'll find yourself in a sea of photos and videos featuring beautiful travel photos, coffee shops, fashion and handbags, cycling and outdoor adventures, and more. It's easy to get sucked into the visual experience of this powerful platform. 

Posted on October 17, 2017

10x10 Show Livestream at the Lincoln B2B 2017

Join us LIVE on Facebook for the 10x10 show!

Brought to you by Simple Strat at the 2017 B2B Expo at Pinnacle Bank Arena and sponsored by Allo! The line up for the show is chronicled below. It's going to be a great day and PACKED with great advice! 

Posted on October 17, 2017

6 Tips on How to Use LinkedIn for Business

For B2B marketing, the sales cycle has changed significantly over the last decade. While no longer reserved to using only trade shows, cold calling, and industry vertical publications, today’s B2B prospects are heavily influenced by personal recommendations from fellow professionals, online reviews, social content, podcasts, blogs, and more.

This includes a powerful sales and marketing tool...

Posted on October 10, 2017

Tagged Social Media

Why 20,000 Marketers Flew to Boston #Inbound17 Recap

At Simple Strat, we’re a certified Hubspot agency partner – which means we believe wholeheartedly in the Inbound Marketing methodology to generate leads through content. We’re one of the few certified agencies in the Midwest, which means we need to stay up on the latest trends and changes in the industry in order to generate results for our clients.

Posted on October 06, 2017

How to Write a Marketing Plan - Template Included

Any business traveler can tell you that planning is the key to a successful trip. You have to know where you want to go, how long it will take you, and what you plan on doing once you get there.

This is easy to realize when it comes to travel, but it’s often missed when it comes to strategically growing a business through marketing.

While it’s difficult to pinpoint why many business owners or...

Posted on October 03, 2017

What is marketing?

That’s a tough question to answer. 


Because everyone has a different definition of marketing – one that’s typically defined by an individual’s experience with products or services, such as a Target ad or a radio commercial for an upcoming concert.

Posted on July 05, 2017

Marketing Strategy vs. Marketing Plan

What is a marketing strategy and how is it different than a marketing plan?

In our experience, marketing means something different to everyone. Same with marketing strategy. To one company, it might mean more blogging. To another, it means a specific campaign designed to deliver leads. To another, it’s a new logo and brand for their 25 year old company.

Posted on November 13, 2016

Tips for Better Customer Engagement

At Simple Strat stellar customer engagement is important to us. We also know your customers are a top priority of your marketing strategy. So we're always on the lookout for good content that helps all of us improve our approach.

We had the privilege of sitting in on a webinar hosted by IBM called Understanding the Customer Journey.  IBM Evangelist, Ellen Valentine, discussed barriers to a...

Posted on May 09, 2016

The Inside Scoop on Using Instant Replies on Your Facebook Page

Facebook Messenger Instant Replies is one of the many new tools, apps and software introduced into the marketplace lately. In working with our clients, we know that many small businesses utilize Facebook to market their business. Which is why we’re excited to share with you this new(ish) feature.

Posted on April 08, 2016

Tagged Social Media

Pinterest for B2B Marketing

Should I use Pinterest for B2B marketing?

This was the question at hand for the February IABC luncheon.

However, we think it's the wrong question. It's almost like asking....should I use the treadmill or the stair stepper at the gym?

Both will burn calories. Both can contribute to a weight loss goal. But without knowing what you want to achieve, the answer is not as straightforward.

Posted on February 19, 2016

Tagged Social Media

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